Research and planning:

  • Price research and comparison on different markets
  • Mapping and analysing of the retail landscape in different countries
  • Store checks abroad
  • Competition survey
  • Risk analysis and management
  • Scientific models: SWOT, marketing mix, DESTEP analysis, BCG matrix
  • Kaizen and Lean, 6 sigma model
  • Digital marketing and social media policy
  • Incoterms analysis
  • Product portfolio: evaluation, positioning and follow-up
  • Marketing plan: preparation, evaluation and implementation
  • Export plan: preparation, evaluation and implementation
  • Brand launch strategy: drafting, evaluation and implementation